The first internet presence happened with the international purchasing facilities in the year1997, and in 1999 this was when the first full-scale online shop of Blue Tomato was opened. In its broad tendency, the Blue Tomato Company belongs to the born international group. In the year 2001, the second generation of internet shops then went online, making Blue Tomato as one of the leading snowboards mail-order retailers in the subcontinent of Europe. The new shop generation was defined by the company as an internet shop, which was based on completely new technology. Along with these were the test centers and snowboard schools, which were also grounds for direct customer contact. Today, the internet helps the Blue Tomato Company in internationalization by providing 90 percent of the company’s total sales. This continues to take the upper trend.