There is a leading company in the United Kingdom that is privately owned and involved in clothing as its primary business. The company is also designing and an expert in retailing its brands of label range wears of various segments regardless of age. Mr. David Reiss, the owner of the company Reiss took over from his father and created an opportunity of narrowing the gap in mass-market clothes of the high street as well as designer wears. It is pertinent to note that narrowing down the gap translates into the provision of good quality as well as stylish clothes for prices that are amazingly affordable. The strategy following the aftermath of success creates vistas for opening up expansion in Dublin the capital of Ireland. The strategy can be created by launching a wide range of women’s wear and globalize the business along with Dublin. Even though the efforts are on for making penetration into various countries the headway has been successful in claiming the establishment of 27 outlets of retail as well as concessions numbering to three in the United Kingdom until now. Mr. Reiss continues to be endowed with the capacity of a guiding influence with the strength that is all-pervasive in the company.