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The availability of records at reasonable prices allowed the consumer to have as many as they could afford. They allowed people to listen to their favourite artist for less than the price of a concert ticket (12). The cassette tape developed in 1963 made this an even easier venture because of its construction and size (12). This small cassette “changed the pop music scene” (13) because it again was cheaper and the manufactures could use smaller labels and individuals could create their own recordings. On the example of this is shown in the research done by Peter Manuel who studied North American Indian Music. Because of the cassette, different people could make GCI was able to make a variety of songs using a small group of singers who could record these variations (13).