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At the beginning of 2014, the company announced that it was fostering a marketing partnership with SFX Entertainment, which was to enable the two companies to collaborate as far as electronic dance music content is concerned. This content is designed for its terrestrial and digital radio outlets such as Beatport top twenty countdown, a countrywide talent show as well as an original live music series that is comprised of two concerts. This partnership is supposed to expand on the EDM-oriented outlets of the iHeartMedia, additionally. the company’s staffs believe that the agreement would be instrumental in the provision of a higher degree of national exposure to the present and upcoming EDM artists.