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Compose a 1250 words assignment on why are social media good for the alcohol industry. Needs to be plagiarism free! Advertisers often see Facebook and Twitter as free advertising, because of the relatively low costs of setting up a Facebook ‘page’ or a Twitter account to spread the word about these products. Social media is also good for discussing new products, especially among youths, who may endorse or denounce these products publicly, having a massive impact on sales. Social media is often also used to discuss television, movies, and music (Egan & Moreno, 2011), not only advertising these products but perhaps even endorsing the actions which go on in these media. The purpose of this essay is to discuss how these aspects of social media are good for the alcohol industry and how these things can affect alcohol use and abuse in the younger age groups because of their constant exposure to alcohol via social media sites.