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Compose a 1500 words assignment on beautiful and the damned: portrait of new india by siddhartha deb. Needs to be plagiarism free! These were questions that Siddhartha Deb aimed to answer in his novel entitled “The Beautiful and the Damned: Portrait of New India”. Similar to Fitzgerald’s “The Great Gatsby”, Deb invited his readers to ponder on the darker side of progress and wealth in India by focusing on the terrible price that average Indians have to pay to reach ‘economic success’. Precisely, Deb argued that modernity in India is an ambiguous phenomenon—while there are obvious developments in the fields of information technology, economics, and business, the majority of middle-class Indians are still reduced to poverty. Indeed, the gap between the rich and the poor is widening. And this phenomenon, as Deb further pointed out, is wreaking a more profound effect on the common mindset of Indians. Capitalism and consumerism have borne a culture of pretense among Indians—of frantic and mindless pursuit of material ‘nirvana’.