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My rationale for multimedia report arrives from the idea that how poor nation can establish music industry independently, on their own. In my report, I have demonstrated that a small African nation has attempted to establish the music industry. In a developed nation, the objective of the music industry is to make money and to represent the culture. However, in less developed nations, the picture is slightly different, where the music artists perform only for themselves, as they are not provided with any royalty (Hracs, 2012). Irrespective of several problems of less developed nations, the struggle of music artists is worthy of attention. In less-developed nations, such as Gambia of African continental, the music industry is significant, but largely unsatisfied owing to poor utilisation of resources and undermined scope for the industry to flourish.