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If we try to look at the modern economic sector more attentively, we can state that indeed marketing is everywhere. It is rather hard to imagine a firm that proposes new products to the market without using any marketing principles and after all, successfully operates in the conditions of free competition. Today a wide range of goods and services compel to care about advertising elements more meticulously, making any attempt to attract consumers’ attention and persuade them to purchase a product of your brand. Only a detailed analysis of the market situation is able to lead the entrepreneur in the right direction. In this respect, it is vital to use marketing strategies that contain several interconnected elements and elaborate a clear step-by-step scheme concerning each of them.