American Cancer Society in its bid to create awareness about Colon Cancer conducted an advertising program on a national basis. The voluntary association using Television commercials and print media conducted the advertising program. The advertisements aired on the television channels in the commercials and the newspapers were constructed targeting the general audience. The second group of advertisements was also made to target the African population dwelling in America. This advertisement was also aired but by the use of radio. In order to evaluate the effectiveness of the advertisement program, a market research activity was also initiated. The Market Research was conducted by targeting a focus group of women in the age group of 50 to 64 years. Moreover, a methodology was also devised to contact the target group of the advertisements conducted. The participants were contacted through telephone on an individual basis. Herein, a set of qualifying criteria was also decided upon. Firstly, it was found out whether the individual was a&nbsp.woman or not within the age group of 50 to 64 years. Secondly, the inference was made on whether such an individual pays a visit to primary doctors for medical consultation or not.