Social enterprises can be referred to as mission-driven organisations which aim at achieving social purpose through the applications of market-based strategies. Diana (2008) shows businesses aim at achieving social and environmental goals thus making the world a better place. Some of the organisations involved in achieving social goals include non-profit making organisations or non-governmental organisations. They instead use business models to attain their mission targeting the social, environmental and financial achievement which is shown as a triple bottom line. This aim remains throughout their operations, unlike other commercial businesses where social factors are regarded as objectives to be attained after gaining profits.
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