As marketing experts describe them, ‘customers are the king’ to the success of a business. This calls for build strong customer relationship. Besides, the dynamic need and demands of the customers must be taken into account. This implies that the marketing agencies should focus on ways of satisfying the needs of their customers. A strong customer relationship and loyalty is an essential tool to success marketing in the competitive industry. A strong image of the corporation depends on the level of satisfaction that the customers derive from the corporation or organization. This implies that customers are the king to the success of a business as they act as promotional and marketing agents for the corporation when their needs and demands are meet. In conclusion, the success of a business is highly influenced by the degree of satisfaction customer or consumers derive from the firm. Building a strong and positive relationship with your potential customers is fundamental.