In addition, photos can be edited in Instagram thereby improving the quality. It can be used to offer a better image of a product or service offered by the company, but target a smaller audience than Facebook. Sharing of photos and information on Facebook is challenging when the restriction is required. In fact, Facebook shares information with all the friends on the list. Instagram allows the user to identify the people to access thus limit access to the picture or information shared. Therefore, when targeting a small audience, Instagram will ensure fast information transfer while allowing the participants to offer their views on the idea presented. In conclusion, Instagram is highly effective when handling a smaller target group and is supported by Facebook.&nbsp.&nbsp.