Non- market environments involve variety of issues, interests, informational, and institutional affects that invariably impact the market environments of any public corporation. David Beach and David Bruce Allen (2010)i have rightly stated that “non market strategies recognize that businesses are social and political beings, not just economic agents. Because companies create a distribute value, a plethora of actors seek to influence them – formally through laws and regulations, and informally, through social pressure, activism, and efforts to shape the public perception of business. Companies cannot escape this. Smart executives, therefore, engage with their social and political environments helping shape the rules of the game and reducing the risk of being hemmed in by external affairs.”&nbsp.