In the beverages industry, marketing is an essential undertaking. Each firm tries as much as possible to create product awareness, study consumers’ buying behaviors, and subsequently offer a competitive product in terms of quality and prices. Market demands vary across different consumers. In this regard, different products are offered by the different players in the beverage industry. Energy drinks, sports drinks, and vitamin-enhanced beverages have persistently become a central component of the beverage industry (Gamble 81). Carbonated soft drinks and fruit juices have had to deal with the stiff competition that has been realized with the production of alternative beverages.