Create a 3 pages page paper that discusses tata motors: becoming a global contender. The Group had access to capital, land, labor, government approval, raw materials and a ready market for their cars. The Tata Group had already established their corporate image and identity as manufacturers in the Indian Market. Their diversification into car manufacturing when coupled with their collaboration with an established car manufacturer only added to their competitive advantage in the car manufacturing industry. The company was also able to use the economies of scale to their advantage as they were sure of the ready markets of cars in the cheaper and premium sectors. The Tata Nano is one of the cheapest cars in the world which targets the spectrum of the markets. The Jaguar and Land rover the Higher and middle markets respectively.