At the initial stage, the company will mainly target the commercial market as its future customers. As per estimations, there are approximately 30,000 small and large businesses, comprising the group of targeted customers of the company. The company is expected to have a huge growth in its business process by targeting those customers, as it will also ensure limited competitive effects on the same. It has been expected that small offices are the potential customers of the company, which will help the company to achieve growth in the short-run. This targeting strategy of the company to attract the big business organization and sophisticated customers, will be a great opportunity for the company to expand (Iyer & et. al, 2005).
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