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The consumer demographics in the market for baby care products in the UK show that an increasing number of kids and young children are taking to using a variety of products which made for themselves to do their activities safely and easily. The purchasing behavior of UK consumers of baby care products in particular is determined by the price elasticity of demand plus a variety of external factors (Cook, 2007). Five senses as outlined below don’t essentially act as the ultimate determinants of purchasing decisions of consumers. In fact, a bewildering array of endogenous and exogenous variables plays a very big role in consumers’ decisions. However, what’s seen, heard, felt, smelled, and tasted matters in the immediate decision-making process. Thus, the family unit is the most basic factor which drives buying decisions for baby products.