Professionalization of strategic communication is important because it will ensure that qualified people will be responsible for promoting an organization. Very many unqualified personnel are venturing into the sector although they are unable to deliver the organizations’ expectations. Posting of information on social media websites alone is not enough for the promotion of an organization. This is because an organization ought to come up with a plan that will see it send the right information to the right people and at the right time. This is not achievable if professionals are not involved in the sector. Moreover, institutions of learning should develop syllabuses that will offer expertise to students willing to pursue a strategic communication career. An organization’s reputation is very important and should be protected at all times. This is because once the public develops negative feelings about a certain organization. it becomes very hard for it to become loyal2.
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